NSW Trade Commissioner Visits Trademark Group Headquarters in Dubai

The importance of trusted, on-the-ground support for Australian businesses entering the Middle East was further reinforced through recent engagement with Investment NSW, following a meeting between Mr Moin Anwar, New South Wales Trade Commissioner to the MENA region, and partners in Dubai.

Investment NSW plays a central role in supporting New South Wales companies to expand internationally, working closely with state and federal stakeholders to help businesses navigate new markets, form partnerships, and access growth opportunities. Its focus across the UAE and Saudi Arabia reflects the increasing importance of the region for Australian trade and investment.

Discussions during the meeting centred on how Australian businesses can better leverage the strong economic momentum across the UAE and Saudi Arabia, particularly through structured market access, local intelligence, and trusted commercial introductions.

The dialogue reaffirmed the role of the Trademark Group of Companies as a key on-the-ground facilitator for Australian businesses expanding into the MENA region. With an established presence in both the United Arab Emirates and the Kingdom of Saudi Arabia, Trademark Group provides practical support across market entry strategy, stakeholder engagement, regulatory navigation, and commercial partnership development.

Through its regional network and direct engagement with government, industry leaders, and institutional partners, Trademark Group plays a central role in helping Australian companies transition from initial market interest to active commercial participation.

Through ongoing collaboration with Investment NSW, government representatives, and industry partners, ASBC/F continues to support Australian businesses by providing strategic guidance, facilitating connections, and helping companies navigate regulatory, cultural, and commercial considerations when entering or scaling in the region.